Over the last seven years, Chinese studios have tapped the 16th century Chinese novel Fengshen Yanyi (Investiture of the Gods) to craft stories in live-action (Creation of the Gods trilogy) and animated (Legend of the White Snake; New Gods: Yang Jian; Ne Zha)…. Read More ›
I really want to like the Meg movies, because, on paper, they really speak to my sensibilities when it comes to mindless summer blockbusters. I, like many (if the box office returns of late say anything), are tired of superhero… Read More ›
Writer/director Zhang Yimou is many things, but subtle is not one of them. His projects often feature beautiful cinematography and elegant performances while exploring the complexities of humankind, resulting in films that are often far more poetic than narratively straight…. Read More ›
A good marketing campaign will make clear what the product is about so that consumers won’t feel flummoxed about how to engage with the object. It’s partly why marketing happens, so that there’s a sense of familiarity. When it comes… Read More ›