At some point in our lives, we lose the magic of our youth. The wide-eyed optimism is shuttered by age, experience, and, possibly, being told “no” by life too many times. Perhaps to help battle this, writer/director John Krasinski developed family film IF, (short for Imaginary Friends), a story of one girl’s journey to remember the possibilities, which released in theaters May 2024. Now, IF is headed home and, thanks to Paramount Pictures, EoM is giving away one (1) 4K UHD edition of the film. No loss of innocence required; simply submit an entry before time runs out.
Giveaway runs until Monday, August 12th at 11:59p EDT.
Official Synopsis:
From writer and director John Krasinski, IF is about a girl who discovers that she can see everyone’s imaginary friends — and what she does with that superpower — as she embarks on a magical adventure to reconnect forgotten IFs with their kids. IF stars Ryan Reynolds, John Krasinski, Cailey Fleming, Fiona Shaw, and the voices of Phoebe Waller-Bridge, Louis Gossett Jr. and Steve Carell alongside many more as the wonderfully unique characters that reflect the incredible power of a child’s imagination.
IF Special Features:
- The Imagination Behind IF—Hear from writer and director John Krasinski plus the cast and crew as they dive deeper into the process of bringing their imagination to life on screen.
- Imagining Imaginary Friends— Take a behind-the-scenes look at the creation of each imaginary friend.
- Giving IFs a Voice— Meet the all-star cast responsible for voicing each character. Hear from Steve Carrell, Phoebe Waller-Bridge, and more!
- Blending The Real and the Imaginary— Join John Krasinski as he incorporates a practical filmmaking approach to make the imaginary feel real.
- Tina Turner Forever!— Experience the reimagining of the iconic 80s Tina Turner music video as John Krasinski recreates this legendary sequence with the IFs.
- The Imaginative World of IF— From Brooklyn Heights to Coney Island, go behind-the-scenes with the cast and crew and experience the magic of New York City like never before.
- Gag Reel— You won’t have to imagine the hilarious antics on set once you check out this gag reel!
- Learn to Draw Blue from IF— Learn to draw the loveable and cuddly “Blue” in this fun, interactive tutorial.
Available on digital June 18th, 2024.
Available on 4K UHD, Blu-ray, and DVD August 13th, 2024.
For more information, head to the official Paramount Pictures IF webpage.

Rules of the Contest
- To enter – fill out the contest form below and submit before Monday, August 12th, 2024, at 11:59 PM EDT. Only one entry per person/email/address.
- Entrants must be 18 years old or older to win.
- Winners will be notified via email after the close of the contest.
- One (1) selected winner will be awarded with one (1) 4K UHD Blu-ray copy of IF.
- Participants understand that the prize is not the responsibility of Elements of Madness.
- Winners must live in the contiguous United States, Alaska, or Hawaii. Elements of Madness does not ship internationally.
- Information collected during the giveaway will not be shared or disseminated and will only be used to mail the Blu-ray to selected winners.
- Prizes are not redeemable for cash or other items.
- Prize cannot be swapped or traded for anything else.
- EoM not responsible for prizes lost to the Spam filter.
- Current members of EoM staff or their immediate families are not eligible to participate.
The contest is now closed. The winner will be contacted.
Categories: Contests

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